It's a time-honored tradition for businesses to sponsor public events. Typically, the business wants to reach people who are interested in the event's demographics.
That's the idea behind our sponsorship of the St. Luke's Women's Fitness Celebration (www.celebrateall.org). This event, from Sept. 18 -20, includes a two-day Women's Show and a 5K Run, Walk and Stroll for women of all ages and all abilities. Founded in September 1993, the Celebration 5K has grown each year as more and more participants share the event with their families and friends. At the Women's Show, to be held inside the Boise Centre on the Grove, we'll have a 250-square-foot "virtual home" designed to show what it's like to live in one of our homes. The home will be interactive, with actors "living" in the home and ready to answer questions, and it should make a fun stop along the way.
The St. Luke's Women's Fitness Celebration is a good fit for our company and I encourage you to attend it. Women purchase the majority of our homes and many of them are interested in the fitness amenities our homes offer, including parks and walking/jogging pathways. Our company believes in sponsoring community events like this and if you have an idea for one, please contact me.
